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A | RAVENA, N.Y. -- New York officials launched legal recreational marijuana sales by promising many of the first retail licenses to people with past drug convictions, hoping to give people harmed by the war on drugs a chance to succeed before competitors crowded in.But more than nine months after sales started, only about two dozen state-sanctioned dispensaries have opened their doors. Legal challenges over the state's permitting process have left more than 400 provisional licensees in limbo. Marijuana farmers are reeling because there are too few stores to sell their harvest.State regulators are now expanding the market amid those troubles. They recently opened up a 60-day general application window to grow, process, distribute or sell marijuana, expecting to issue more than 1,000 new licenses. New rules also will allow companies licensed to grow and sell medical marijuana in New York to get into the recreational market.The moves are expected to boost the number of legal dispensaries in a market now dominated by black-market sellers who simply opened retail stores without a license. But the prospect of competing with the medical providers worries some farmers and retailers who fear being squeezed by deeper-pocketed companies before they had a chance to establish themselves.“My concern is that they have all the money to bleed us out,” said Coss Marte, whose opening of CONBUD dispensary in Manhattan was pushed back by a lawsuit against state regulators. “They’re vertically integrated. So now what they could do is ... grow their own product at the cheapest price and basically outbid all the farmers, all our products and all our pricing.”Critics blame New York’s slow retail growth partly on bureaucratic issues, like delays in setting up a $200 million “social equity” fund to help applicants open shops. The rollout also was hobbled by lawsuits on behalf of people and businesses excluded from the first wave of retail licenses. Marte's shop was among those temporarily blocked by a judge from opening after a group sued on behalf of disabled veterans, saying they were wrongly excluded from applying for a license. Marte, who has a past drug arrest, was paying rent on a store he could not open.A judge recently ruled that Marte's store and several others could open. But the fate of many other provisional license holders, like Carson Grant of New York City, was unclear. After months of delays in opening his store in Queens, he was debating whether to reapply for a license again in this general round.“It's very difficult emotionally,” he said.Reginald Fluellen, senior consultant with the Cannabis Social Equity Coalition, blamed the state for a botched rollout.“They’ve failed miserably in providing the justice-involved individuals the kind of head start, the kind of foothold, in the market that they promised," Fluellen said.Under new regulations, medical marijuana providers could begin retail recreational sales at one of their existing dispensaries as early as Dec. 29. They could begin selling recreational pot at two more dispensaries six months after that. The entry price for those companies is steep: a $20 million licensing fee, with $5 million due upfront. But multiple companies are expected to jump in.“We expect New York to be the hub, or one of the hubs, for legal cannabis on the East Coast,” said Curaleaf CEO Matt Darin. “And so we’re very bullish and we’ve invested a lot of capital and time to be able to maximize the opportunity.”Curaleaf, which operates in multiple states, has already invested $50 million in New York, most of it on a recently expanded indoor growing facility south of Albany that now serves the medical market. Rows of plants there mature in intensely lit rooms where humidity, temperature and nutrition are tightly controlled — a scene in stark contrast to the fields and greenhouses that have defined New York’s adult-use market since growing started last year.Curaleaf will be able to double the size of the facility’s canopy to 64,000 square feet, or about 1.5 acres (0.61 hectares), if the market dictates, said Joe Holland, an executive vice president.To guard against retail monopolies, the medical providers will be limited to three retail outlets. And in a nod to farmers, their shops will initially have to devote half their shelf space to products grown and processed by independent businesses.Still, critics say the state should have allowed more time for economically and socially diverse entrepreneurs to succeed before letting in larger competitors.Joseph Calderone of Grateful Valley Farm, near the Pennsylvania border, compared it to little hardware stores competing against big box stores. Large indoor facilities, he said, can produce multiple crops a year. Meanwhile, farms having trouble selling their crops are “teetering on the edge of failure,” he said.“We were given a fair chance to grow. We were asked to do that," he said. "We kept our promise. The state did not keep their promise.” Office of Cannabis Management executive director Chris Alexander said the new regulations maintain New York’s commitment to social and economic equity, while keeping the market more competitive than in other states. That includes giving priority consideration for social and equity applicants in the current round.While acknowledging there was some “frustration” in getting retail stores open, Alexander said the state has shown a market supplied by small farmers can work. "We've got some of the top-performing dispensaries in the country right here in New York," Alexander saidAnd there’s still room to grow. Regulators have estimated New York will eventually require at least 2,000 dispensaries to meet demand. “I think there’s enough business to go around,” said Christian Chavez, CEO of Statis Cannabis Co. He said sales have been good since they opened their dispensary in the Bronx in July. “I think it’ll be quite some time until this market gets saturated in New York.”。
阿里云优惠券 先领券再下单 咱们做拼多多久了,应该都会遇到链接或店铺被降权的事。尤其是做水果和品质不咋地的百货类商品,被降权简直太正常了,不被降权才不正常。 关于降权,也分显性降权和隐性降权两种,显性降权就是系统通过站内信或者其他告知,明确告诉你,你的链接或者店铺被降权了。比如二级限制,推广受限等。 隐性降权呢,这个就不好判断了,隐性降权的显著标志是曝光量和访客数据瀑布式暴跌,我有个链接仅仅因为类目没放对,就直接曝光贴地,要不是我阅历丰富,还真找不出降权的原因来。

B | 根据我这么多年的拼多多运营经验来看,店铺降权了不可怕,可怕的是你我不知道为什么被降权,进而不知道如何应对,明明通过一些运营手段可以恢复权重的,因为不知道如何操作,而错失恢复当年雄风的机会,这就很可惜了。

C | 本文我就简单讲讲,那些年我遇到的降权及解决方案,希望大家能有所借鉴。
01 降权原因一:质量分掉了 这是今年拼多多大部分店铺和链接降权的主要原因了,今年平台响应相关政策,狠抓低价和品质,价廉不是平台所追求的,而质优则是平台今年最看重的数据指标了。能够体现出产品质量的数据,目前有3个入口:领航员分、评价分、质量分。 这三个分哪个分更重要呢?答案是都重要。任何一个分掉了,都会推广受限。质量分是今年新出的,要我说有一个评价分就足以反映出该链接的产品质量,为什么还要再开一个质量分呢?双保险嘛,从中可看出平台对商品质量的关注程度,产品质量不行,你就别想拿到流量。 根据我跑的数据来看,评价分不要低于行业30%,质量分不要低于10%,领航员分中的品退率、求助率不要低于行业10%,不然就会降权。 解决思路: 用一句经典的广告语来说就是:哪里不行补哪里。评价分低了,就打开评价有礼拉一下;领航员分低了就优化下售后的处理方式,该退的退,不该追的订单不要追。 质量分呢,这块优化平台数据目前来看有点难,比较有效的措施就是提高咱们的产品质量了。如果产品质量不行,需要通过人为的运营手段把评分拉起来,与其把精力放在这上面,不如多选些品质过得去的品,这才是一劳永逸解决质量分掉了被降权的终极解决方案。 对于已经降权的链接,我的建议是直接发布相似品,新的链接有同样的点击和转化,属于高权重,但是没有被降权的负面影响,是可以重新原地起飞的。 至于起飞后会不会继续被降权,就看各位能不能按照上段所说的进行操作了。如果是店铺降权,没什么好说的,直接开下一个店就是了。
02 降权原因二:有负向操作 在平台的角度来看,有降权也有加权一说,如何获得加权呢?就是正向操作。什么是正向操作,最常见的就是降卖价和提出价。 也就是如果大家降低产品的卖价,是有利于买家和平台的,买家更容易下单,平台更容易拿到佣金。这对平台来讲就是正向操作,是可以加权的。

D | 负向操作就是逆着来。

E | 咱们经常做的一个负向操作就是直通车拖价,直通车提高投产比出价或者降低成交出价,就是负向操作,自然就会产生降权,平台就会减少给你的曝光和单量。 解决思路: 尽量减少负向操作,有的电商老板不懂这些,非要一两天就把直通车从亏损调到盈利,结果就是单没了。各位可能就说了,直通车是亏的,臣妾不能不进行负向操作哇。

F | 要拖价也不是不行,就是要控制好节奏,包括涨价也是,千万不要有一步到位的想法。

G | 我做负向操作的节奏是,直通车拖价如果是投产比出价每周最多涨0.1,一个月也就涨0.4。不像有的老板,一天涨个1~2的投产比,不知道是咋想的。 涨价也是如此,每次最多涨价2~4毛,如果客单很低,涨价就会1毛1毛的涨。控制好节奏,按照低频低价调整的节奏来,负向操作带来的降权影响几乎可以忽略的。
03 降权原因三:基础数据拖后腿 这个不知道大家有没有遇到过,就是新店订单突然增多,结果发货没跟上,导致批量的虚假发货,进而导致店铺被降权,店铺废了。还有客服回复不及时等等,这些基础数据没做好,导致的降权,都会影响到咱们店铺单量的稳定。 解决思路: 我每天打开后台必看的数据:服务数据。看里面的星级有没有掉,售后的平台介入率、品质退款率有没有增长,还有评价数据和客服数据。 再然后检查链接的卖价和库存,看卖价有没有掉了活动恢复原价的,库存有没有卖完变成0的;这些都属于店铺基础数据。

H | 这几天我就遇到一个链接曝光在下午5点之后直接腰斩,次日也是一路下滑的情况。排查了基础数据,发现是领航员分掉了,然后立刻打开了评价有礼,心想这个问题应该解决了吧。过了几天,评分是上去了,但曝光并没有恢复。 然后一个偶然的机会,我发现这个链接的主卖SKU库存竟然是0。

I | 我才如梦初醒,之前的曝光暴跌感情是库存没了导致的。

J | 我迅雷不及掩耳之势立刻把库存改为了100000,然后一个小时之后,曝光立刻翻倍,单量也起来了。

K | 大家说这种基础数据导致的降权是不是防不胜防,这就要咱们凡事都要细心检查了。
04 最后 拼多多被降权肯定是有原因的,而降权的原因又是五花八门,光我收集的能导致店铺或链接降权的原因就有20多条,逐个的排查原因也是很耗功夫的,能找到原因还是好的。最恼火的是,不知道什么原因导致的降权。 对于这种情况,就不要纠结了,直接起新的链接或者新的店铺就好。

L | 什么原因都不重要,重要的是快速应对,只要行动起来,哪怕不知道什么原因导致的降权,只要单量重新起来了,就是极好的。 作者:老虎讲运营,运营书籍《全栈运营高手》作者;8年电商运营经验,千万流水项目操盘手,多平台专栏作家,专注电商产品运营与推广,擅长品牌打造和爆款制造。

M |
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